[ HVAC marketing · 700+ contractor sites analyzed ]

Marketing That Books HVAC Jobs

Q: How do HVAC companies get more calls in season?

A fast site with click-to-call everywhere, a clear emergency page, tight seasonal ads, and Google Business Profile so you catch the no-heat and no-cooling searches first. We build the site and funnel; you dispatch the tech.

Q: How do I sell more HVAC maintenance plans online?

Make the plan a headline offer with clear value and a simple sign-up, not a footnote. We build a dedicated maintenance page and path so recurring revenue becomes an easy yes at and after the first visit.

Q: How much should an HVAC company spend on marketing?

Our sites are a one-time $2,900 to $7,900 build with optional monthly SEO and ads. Seasonal demand converts fast, so a focused ads budget during spikes usually pays for itself quickly. No contracts.

Q: Should HVAC ads run year round?

Heavier during heat and cold spikes, lighter in the shoulder seasons, with the message shifting to installs and maintenance plans when emergencies slow. We help you set the seasonal rhythm.

Q: How fast can an HVAC site go live?

About 14 business days, with a free mockup in 48 hours. Ads can produce calls within the first week once approved, which matters when a heat wave hits.

Q: Do I own the site and leads?

Yes. Domain, code, and logins are yours at launch, and every call and form comes straight to you. No lock-in.

Wolf Contractor builds websites, local SEO and Google Ads for HVAC companies. Sites launch in 14 days, you see a free mockup in 48 hours, and results are measured on booked calls and installs. Pricing starts at $2,900 one-time with no lock-in.

Get my free mockup See pricing

[01]The problem

Why most HVAC sites waste the season

HVAC demand spikes with the weather, and most sites are not built to catch it. The first heat wave or cold snap sends a flood of urgent no-cooling and no-heat searches, and a slow site with a hidden phone number loses those jobs to whoever is easier to reach.

The bigger money is in installs and recurring maintenance plans, and those are almost always undersold. The site has to catch the emergency, push the install quote, and make the maintenance plan an easy yes, all while ranking for your towns and backing your ad spend.

No click-to-call for the urgent no-heat or no-cooling search
Maintenance plans buried, so recurring revenue is left on the table
Install quotes hard to request, so high-ticket jobs slip
No seasonal offers, so the site sits flat between spikes

[02]What we do for HVAC

Six things. Done right.

The same six services, tuned for HVAC companies balancing emergencies, installs, and maintenance plans.

SVC/01

Custom Trade Sites

Hand-built, fast, and tuned for the phone call. No templates, no page builders, no bloat.

Mobile-first design
Service-area landing pages
Click-to-call everywhere

SVC/02

Local SEO That Ranks

Rank in your towns. Google Business Profile, schema, and citation work that actually moves the needle.

GBP optimization
Local schema + NAP
Review funnels

SVC/03

Google Ads Management

Dialed-in campaigns that fill the calendar. Weekly reporting. Call tracking included.

Emergency service ads
LSA setup
Call recording

SVC/04

Lead Gen Funnels

Purpose-built quote pages that convert 3–5× better than a generic contact form.

Quote builders
SMS lead alerts
CRM handoff

SVC/05

Hosting & Speed

Lightning-fast hosting with 99.98% uptime. You own the domain, we keep it online.

<1s load times
Daily backups
SSL + security

SVC/06

Content & Photography

Real site visits. Real photos of your crew, your trucks, your jobs — no stock garbage.

On-site shoots
Service page copy
Video walkthroughs

[02]How it works

From handshake to
first lead in 14 days.

Free strategy call

30 minutes. We learn your trade, service area, and biggest choke points in the pipeline.

Free mockup in 48h

You see your new homepage before you pay a dollar. No contracts to kick tires.

Build & content

We fly out, shoot your crew at work, and build the site in 10 business days.

Launch

We flip the switch, transfer the domain, and turn on tracking. You own everything.

Grow

Monthly SEO, ads, and reporting. You get calls. We prove it.

[05]Pricing

Flat price.
No surprises.

You see every line item. Cancel monthly anytime. We'll never tell you "SEO takes 6 months" and then ghost you.

Get online, fast

Launchpad

$2,900one-time

+ $149/mo hosting

✓ 5-page custom site
✓ 48h free mockup
✓ Mobile-first build
✓ Click-to-call + forms
✓ Basic on-page SEO
✓ 14-day launch

Start Launchpad

MOST PICKED

HVAC
questions.

01How do HVAC companies get more calls in season?+

A fast site with click-to-call everywhere, a clear emergency page, tight seasonal ads, and Google Business Profile so you catch the no-heat and no-cooling searches first. We build the site and funnel; you dispatch the tech.

02How do I sell more HVAC maintenance plans online?+

Make the plan a headline offer with clear value and a simple sign-up, not a footnote. We build a dedicated maintenance page and path so recurring revenue becomes an easy yes at and after the first visit.

03How much should an HVAC company spend on marketing?+

Our sites are a one-time $2,900 to $7,900 build with optional monthly SEO and ads. Seasonal demand converts fast, so a focused ads budget during spikes usually pays for itself quickly. No contracts.

04Should HVAC ads run year round?+

Heavier during heat and cold spikes, lighter in the shoulder seasons, with the message shifting to installs and maintenance plans when emergencies slow. We help you set the seasonal rhythm.

05How fast can an HVAC site go live?+